Just like Dr. Deming says, you must develop a “good and sustainable market” for your product or service. The best way to do this is to identify and deploy a unique and compelling marketplace advantage.

Answer the three questions below and you’re well on your way.

Don’t be discouraged–it may take a while to settle on a strategy.  Many large companies cannot fully answer these questions.  That is one reason why a small company can match or beat a large company in the marketplace.

If you would like to discuss your answers, please press the ‘Submit’ button at the top or bottom of the page.