Just like Dr. Deming says, you must develop a “good and sustainable market” for your product or service. The best way to do this is to identify and deploy a unique and compelling marketplace advantage.
Answer the three questions below and you’re well on your way.
Don’t be discouraged–it may take a while to settle on a strategy. Many large companies cannot fully answer these questions. That is one reason why a small company can match or beat a large company in the marketplace.
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